Design Standpoint

“Good design is obvious, great design is transparent”

 -Joe Sparano

This quote from Joe Sparano suggests that great design is taken for granted, and not “seen”. Such design could be as simple as a spoon, a safety pin or a remote control. There are many objects that appear to be simplistic, but they all had to start somewhere. It all starts with an idea, may it be a solution to a problem, from here an industrial designer follows a process to create or develop a product, ultimately improving its function, aesthetics and ergonomics. This is best seen in the great designs that we take for granted, they are so easy to use, we use them without thinking. It never occurs to us how it was created only how it helps us. Because of its success great design is often invisible. My stand is that we should appreciate all design, including the simple things that we may take for granted. It all had to start somewhere; it may not have always been so simple.

For my stop motion I intend on focusing on a simple everyday object that we use without thinking. Someone will truly look at this object and think about it. I plan on showing how it started as an idea and has been built up through processes to create a product. It will be built up by a series of sketches to represent the design process and development of a product until the sketches turn into the real object. This will encourage users to think about and appreciate the simple things and the process that occurred to get to the final product. This will provide ‘A new way of seeing’.