Final 81 Iterations

I have chosen to arrange my iterations in a spiral form taking inspiration from my precedent with the basic shape of the petals revolving around the centre. In the centre is my hero image, my favourite iteration.

'Hero' Image

First 35 Iterations

Finally after some initial technical problems I unfortunately had to begin again. Here is my first 35 iterations, in an arrangement experimenting with textures and lighting.

Attempt at Adding Material and Light

This is my first attempt at adding a material to my form

And this is my experiment with adding lighting

Iterations 16-20

Iterations 11-15

These continue to follow my aim of creating a delicate object, as I continue I want to add in more obvious twist and begin to make it a more abstract form.

Iterations 6-10

These iterations have begun to add the word twist to the narrative, twisting the model into new forms which still portray a flower like look.

Iterations 1-5

These first iterations are simple and begin my narrative by creating a flower looking form.

3DS Max Practise

My first attempt using 3DS Max I started off with a simple box,

I experimented with different modifying tools. To see what each one did. To begin with I used a bend and lattice modifier to give me this form. 

I then twisted it and added a mirror to achieve this final model. 

Solidworks

Using my precedent I have created this form in solidworks, which I will import into 3DS Max.

DSDN 104 Precedent Images

I have used this image as a precedent because it shows the process of a flower blooming and unfolding. In my narrative I would like to portray this process.

This image is a precedent portrays the word flower obviously, as well as delicate. I am drawn into the centre of this photo where the petals of the flower are more compacted.

Both of these images portray all of my words well. I am especially drawn to all of the different ends to the flowers.

DSDN 104 Three Words

We have been asked to choose our own three words, one of each of a verb, a noun and an adjective. The three words that I have chosen to use are flower as my noun, delicate as my adjective and twist as my verb.

I have chosen the word flower as, a flower can come in many different shapes and sizes, and it can be associated with many other ideas. My initial aim is to show the idea of the process of a flower growing and to link it in with my other words.

The word delicate is usually interpreted as being very fine, within either the texture or structure. I think this word will work well especially with the word flower.

The final word twist is defined, 'to take a spiral form or course, wind, curve or bend. I want to aim to have a very fluid, survey form by the end of my iterations.

DSDN 104 Introduction

For the start of DSDN104 we were given three words that had to be either an adjective, a noun, or a verb. With these words we were asked to visually represent them in our own interpretation.

In my first sketch I used the word ladder, this is a fairly literal representation, I wanted to show the idea of reaching new heights and going beyond.

I also chose to explore the words jump and light. The sketch above of the springs represents the word jump, I have portrayed it as a spring to show the tension throughout the jump as when you jump the tension is real eased and builds up again as you land. This can be a repetitive process. 

By this sketch of light I felt like I had a better understanding of what we were doing. I wanted to show the idea of the light piercing through the darkness, more like the idea of a light at the end of the tunnel. 

The Clip

The Clip Storyboard

Interim Hand-in

Design Standpoint

“Good design is obvious, great design is transparent”

 -Joe Sparano

This quote from Joe Sparano suggests that great design is taken for granted, and not “seen”. Such design could be as simple as a spoon, a safety pin or a remote control. There are many objects that appear to be simplistic, but they all had to start somewhere. It all starts with an idea, may it be a solution to a problem, from here an industrial designer follows a process to create or develop a product, ultimately improving its function, aesthetics and ergonomics. This is best seen in the great designs that we take for granted, they are so easy to use, we use them without thinking. It never occurs to us how it was created only how it helps us. Because of its success great design is often invisible. My stand is that we should appreciate all design, including the simple things that we may take for granted. It all had to start somewhere; it may not have always been so simple.

For my stop motion I intend on focusing on a simple everyday object that we use without thinking. Someone will truly look at this object and think about it. I plan on showing how it started as an idea and has been built up through processes to create a product. It will be built up by a series of sketches to represent the design process and development of a product until the sketches turn into the real object. This will encourage users to think about and appreciate the simple things and the process that occurred to get to the final product. This will provide ‘A new way of seeing’.

Locovisual

The Wellington Free Ambulance Building served as the headquarters for the Wellington Free Ambulance Service for 61 years. It has since been refurbished to become the St John’s Heineken Hotel, operating as a bar, theatre and venue for special events. The building is located along the waterfront of Wellington city. It was first opened in 1933 and designed by architect William Turnbull, who was given the task to provide a highly distinctive, modern and functional building. It is clear that this was achieved as the building survives as one of the finest, purpose-built Art Deco structures in the city.

The Art Deco style is well known for its clean, uncluttered lines, its simple features, as well as emphasis on the vertical aspects this is represented in the design of the Free Ambulance Building, through things such as the elongated windows and the vertical moulding and banding on the exterior of the building. Other significant characteristics of Art Deco include the use and abstraction of geometric shapes, this can be seen within the Free Ambulance Building as the original floor tiles in the interior of the building are a geometric design, also the style of the lamps and wall fittings inside can all be seen supporting the Art Deco style. The Art Deco style is also presented in the decorative detailing of the building, including the plaster panels and decorative capitals.

A combination of the characteristics of the Free Ambulance Building such as the architecture, its location and the history of the building and its use has resulted in a strong social value for the city. The building is still a significant landmark on the Wellington waterfront.

References

Wellington Free Ambulance. (2012). History of Wellington Free Ambulance. Retrieved from http://www.wfa.org.nz/history

Heritage Buildings. Retrieved from http://www.wellington.govt.nz/services/heritage/details.php?id=85&m=building&p=11

Kasi Advertisement

https://vimeo.com/43091302

For the second group project, we expanded on the given active wear company ‘Kasi’. The intention for this advertisement was to aim at an audience who were active and those who enjoy quality active wear. The main focus of this advertisement was showing physical activity and its benefits, this was shown through a collaboration of videos of different activities edited to form a small narrative. 

This is a simple advertisement that displays a strong message, that with hard work and determination you overcome obstacles and achieve greatness. This is portrayed through the advertisement as it starts with someone determined and working hard, they then celebrate as they have ‘achieved greatness’. This is further enhanced with the audio used, reinforcing their achievement.  

The clip ends with the branding created in the first group project. The company logo and slogan “The best is yet to come” is clearly displayed at the end. The logo stands out as it is the only form of colour and attracts the audience to this point, effectively marketing the company.

 Group Members

Emma Bradley, Patrick Kauraka, Faitasi Talamaivao

3 Second Test Clip

Individual Brainstorm

DSDN 101- Group Brainstorms

Curatorial

Edward G. Bulwer-Lytton’s idea that, “In life, as in art, the beautiful moves in curves,” (1942, p.618) reflects the model “Sinuous” as the beauty of this design is seen through the movement of curves. The artist has captured the idea of fluid form, through their interpretation of the two precedent images. The straight wire line, taken from the Alamillo Bridge, provides a strong base for the overall design. This is complimented by the curves inspired by the Concert Hall. Elements from the curvilinear precedent have been explored such as the repetition of curves and their change in direction. This design shows how the repeated curves twist around the wire and flow in a different direction. Interesting detail is formed from the overlap and direction of the curves, creating a central focus point showing the beauty through the movement of the curve, demonstrating the power of curvature.

 Due to the use of repetition and the curvy form of ‘Sinuous’ it would appear to be inspired by the18th Century Rococo. Rococo is a style that is well known for its illogical organic curves, which is portrayed through this model. The poly propylene accentuates the curves effectively. The different sized strips is an effective use of the material as the range of curves creates a nice flow with gaps in-between, this enables you to see through to the continuing curves. As it is a semi-translucent material, light can shine through highlighting the curves and the staggered off shoots to provide an ongoing fluid feel.

Precedent Images:

 Calatrava, S. (1992) Alamillo Bridge, Seville, Spain

Retrieved From: http://subtledesigner.blogspot.co.nz/2010/06/dallas-gets-calatrava-bridge.html

 Hadid, Z. (2009) Manchester Art Gallery Concert Hall

 Retrieved From: http://www.thenumber4.com/blog/2009/05/manchester-international-festival-with-manchester-art-gallery-concert-hall-by-zaha-hadid-architects/

 References:

 Bulwer-Lytton, E.G. (1942). What Will He Do With It?. Montana USA. Kessinger Publishing

Kasi Poster

Group Project- Kasi Athletic Wear Poster by Emma Bradley, Patrick Kauraka, Faitasi Talamaivao

Final One Word Film- Unfit

This is the link to the final design of my One Word Film, of the word Unfit

http://vimeo.com/41667097

Storyboards

 These three storyboards are formed from my three favourite ideas from my brainstorms. These give a more detailed description of how the animation is going to work.

Storyboard 1

 Storyboard 2

Storyboard 3

Brainstorms of One Word Film

This brainstorm explains ideas in written form, before being sketched.

Bomb- The word bomb falls from the sky creating a hole in the ground, dispersing blown up particles
Unfit- The font of 'fit' is thin and in italics it moves fast across screen with lots of energy. On the other hand 'un' is a rounded thick font which moves across the screen slowly in a straight line, they eventually becoming one where the word unfit is spelt out and is puffing
Melt- Word starts out as block letters resembling ice cubes, it slowly becomes shorter and thinner melting away into a puddle

Unbalanced- This shows a person on a surfboard who loses their balance and everything falls into the water.
Scare- A monster is created out of the letters, and scares the words, which is enhanced through the changing of the font
Trip- Simply shows the letters tripping over each other

Climb- A tree has been created out of the letters from climb, c's as the trees leaves, l's as the trees trunk and m's as the grass. The letters climb up the tree spelling out the word.
Dive- This animation shows the letters diving off a diving board. The diving board has been created using I's, E's and a V.
Tornado- shows the word being sucked into the tornado which moves about screen quickly

Letter Cutting Exercise

With this cutting exercise in class we discussed different features of typography. We experimented with kerning (the space between the letters), by cutting out each individual letter and pasting on a page, trying to keep even spacing. We also discussed the two different types of font, Serif

Antiques Hunter

 

 

The vintage object that I have chosen from Trade Me is a dark blue Jasperware Teapot.

Jasperware is a type of fine-grained, unglazed stoneware that was introduced by the English potter Josiah Wedgwood in 1775. Its name comes from the natural stone jasper because it resembles the stones hardness. Jasper is naturally white and is stained with colouring agents. The earliest jasper was stained throughout and was known as “solid”, whereas the later varieties were coloured only on the surface and were known as a “dip”. Typically they are blue and are decorated with fine white cameo figures inspired by the ancient Roman Portland Vase, showing a neoclassical style.

The interior of this particular jasperware teapot is white, indicating that this is a later version the exterior has been ‘dipped’ in dark blue. The teapots separate marks WEDGWOOD and ENGLAND show that this was manufactured between 1891-1908. Neoclassical style is illustrated through the decoration of white Grecian women in flowing robes, trees and wreaths of leaves. The reference to the Greeks, the white and the natural elements of the decoration are all aspects that represent the neoclassical style. The simple, logical design of the teapot is practical and is also associated to neoclassicism. 

Winckelmann states that “There is but one way for the moderns to become great, and perhaps unequalled, by imitating the ancients.” Imitating the ancients was how Wedgwood had their greatest achievement through the reproduction of the Ancient Roman Portland Vase, making jasperware the most wanted decorative pottery in England. Today Wedgwood products are still being produced, marketing directly to collectors.