Kasi Advertisement

https://vimeo.com/43091302

For the second group project, we expanded on the given active wear company ‘Kasi’. The intention for this advertisement was to aim at an audience who were active and those who enjoy quality active wear. The main focus of this advertisement was showing physical activity and its benefits, this was shown through a collaboration of videos of different activities edited to form a small narrative. 

This is a simple advertisement that displays a strong message, that with hard work and determination you overcome obstacles and achieve greatness. This is portrayed through the advertisement as it starts with someone determined and working hard, they then celebrate as they have ‘achieved greatness’. This is further enhanced with the audio used, reinforcing their achievement.  

The clip ends with the branding created in the first group project. The company logo and slogan “The best is yet to come” is clearly displayed at the end. The logo stands out as it is the only form of colour and attracts the audience to this point, effectively marketing the company.

 Group Members

Emma Bradley, Patrick Kauraka, Faitasi Talamaivao

3 Second Test Clip

Individual Brainstorm

DSDN 101- Group Brainstorms

Curatorial

Edward G. Bulwer-Lytton’s idea that, “In life, as in art, the beautiful moves in curves,” (1942, p.618) reflects the model “Sinuous” as the beauty of this design is seen through the movement of curves. The artist has captured the idea of fluid form, through their interpretation of the two precedent images. The straight wire line, taken from the Alamillo Bridge, provides a strong base for the overall design. This is complimented by the curves inspired by the Concert Hall. Elements from the curvilinear precedent have been explored such as the repetition of curves and their change in direction. This design shows how the repeated curves twist around the wire and flow in a different direction. Interesting detail is formed from the overlap and direction of the curves, creating a central focus point showing the beauty through the movement of the curve, demonstrating the power of curvature.

 Due to the use of repetition and the curvy form of ‘Sinuous’ it would appear to be inspired by the18th Century Rococo. Rococo is a style that is well known for its illogical organic curves, which is portrayed through this model. The poly propylene accentuates the curves effectively. The different sized strips is an effective use of the material as the range of curves creates a nice flow with gaps in-between, this enables you to see through to the continuing curves. As it is a semi-translucent material, light can shine through highlighting the curves and the staggered off shoots to provide an ongoing fluid feel.

Precedent Images:

 Calatrava, S. (1992) Alamillo Bridge, Seville, Spain

Retrieved From: http://subtledesigner.blogspot.co.nz/2010/06/dallas-gets-calatrava-bridge.html

 Hadid, Z. (2009) Manchester Art Gallery Concert Hall

 Retrieved From: http://www.thenumber4.com/blog/2009/05/manchester-international-festival-with-manchester-art-gallery-concert-hall-by-zaha-hadid-architects/

 References:

 Bulwer-Lytton, E.G. (1942). What Will He Do With It?. Montana USA. Kessinger Publishing

Kasi Poster

Group Project- Kasi Athletic Wear Poster by Emma Bradley, Patrick Kauraka, Faitasi Talamaivao

Final One Word Film- Unfit

This is the link to the final design of my One Word Film, of the word Unfit

http://vimeo.com/41667097

Storyboards

 These three storyboards are formed from my three favourite ideas from my brainstorms. These give a more detailed description of how the animation is going to work.

Storyboard 1

 Storyboard 2

Storyboard 3

Brainstorms of One Word Film

This brainstorm explains ideas in written form, before being sketched.

Bomb- The word bomb falls from the sky creating a hole in the ground, dispersing blown up particles
Unfit- The font of 'fit' is thin and in italics it moves fast across screen with lots of energy. On the other hand 'un' is a rounded thick font which moves across the screen slowly in a straight line, they eventually becoming one where the word unfit is spelt out and is puffing
Melt- Word starts out as block letters resembling ice cubes, it slowly becomes shorter and thinner melting away into a puddle

Unbalanced- This shows a person on a surfboard who loses their balance and everything falls into the water.
Scare- A monster is created out of the letters, and scares the words, which is enhanced through the changing of the font
Trip- Simply shows the letters tripping over each other

Climb- A tree has been created out of the letters from climb, c's as the trees leaves, l's as the trees trunk and m's as the grass. The letters climb up the tree spelling out the word.
Dive- This animation shows the letters diving off a diving board. The diving board has been created using I's, E's and a V.
Tornado- shows the word being sucked into the tornado which moves about screen quickly

Letter Cutting Exercise

With this cutting exercise in class we discussed different features of typography. We experimented with kerning (the space between the letters), by cutting out each individual letter and pasting on a page, trying to keep even spacing. We also discussed the two different types of font, Serif