For the
second group project, we expanded on the given active wear company ‘Kasi’. The
intention for this advertisement was to aim at an audience who were active and
those who enjoy quality active wear. The main focus of this advertisement was
showing physical activity and its benefits, this was shown through a collaboration
of videos of different activities edited to form a small narrative.
This is a simple
advertisement that displays a strong message, that with hard work and
determination you overcome obstacles and achieve greatness. This is portrayed
through the advertisement as it starts with someone determined and working
hard, they then celebrate as they have ‘achieved greatness’. This is further
enhanced with the audio used, reinforcing their achievement.
The clip ends
with the branding created in the first group project. The company logo and
slogan “The best is yet to come” is clearly displayed at the end. The logo
stands out as it is the only form of colour and attracts the audience to this
point, effectively marketing the company.
Group Members
Emma Bradley, Patrick Kauraka, Faitasi Talamaivao
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